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Katelyn Whitman
Katelyn Whitman

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Apr 13, 2021

Bicycle Heaven Branding

Corporate Identity — Spring 2021 Bringing It All Together The objective of this project is to apply what’s been learned in past courses, including this one, to create a successful brand guideline, letterhead, and business card for a business that I’ve already designed the logo for. …

Corporate Identity

9 min read

Bicycle Heaven Branding
Bicycle Heaven Branding

Mar 16, 2021

Restaurant Branding Project

Corporate I.D. — Spring 2021 Project 3: Restaurant Branding The objective of this project is to create a name, tagline, and logotype for a fictitious, locally-sourced, organic restaurant. Brainstorming Concept Option #1: Greek Taverna Name Options: Titan Taverna Hooked Tzatziki Taverna Tagline Options: It’s All Greek to Me Splash of Flavor Greece-y is Our Specialty Authentically Greek, Locally Sourced

Corporate Identity

6 min read

Restaurant Branding Project
Restaurant Branding Project

Feb 24, 2021

Olympic Bid Logo Design

Corporate ID. — Spring 2021 Project 2: Olympic Bid The objective of this project is to design a logo for a candidate host city for The Olympics in the future. This logo should be original, make a statement, create excitement, and accurately represent the city. My delegated candidate city is: Brussels, Belgium Winter Olympics 2042 Research The Olympic Games inspired…

Logo Design

6 min read

Olympic Bid Logo Design
Olympic Bid Logo Design

Feb 2, 2021

Bicycle Heaven: Logo Redesign

Corporate Identity — Spring 2021 Chosen Museum: Bicycle Heaven I chose to redesign the logo for the Bicycle Heaven Museum because I personally do enjoy bike riding and after taking the virtual tour of the museum, I felt that it was a very lively place built on a true passion. …

Logo

7 min read

Museum Logo Redesign
Museum Logo Redesign

Jan 28, 2021

Whitney Branding Response

Corporate Identity — Spring 2021 Whitney Museum Branding Response What was your initial reaction to the Whitney identity system after reading the first article? Reading the first article about the Whitney branding helped me to appreciate the design more than I had after my first impressions without any background information. I like that the…

Rebranding

2 min read


Jan 26, 2021

Good VS. Bad Logo Design

Corporate Identity — Spring 2021 Good Logo I believe that the Tostitos logo is extremely successful. It is a simple and clean logo that still puts forth a meaning and indication of what the brand does. The logo utilizes a custom font that is easily readable yet stands out from common fonts…

Logo Design

3 min read

Good VS. Bad Logo Design
Good VS. Bad Logo Design

Oct 23, 2020

Motion Poster: Ideation

Motion Design — Fall 2020 Brainstorming Events: Event Option 1: 2020(1) Summer Olympics Keywords: athletic, unity, competition, patriotism, discipline Event Option 2: Hope Lives Keywords: faith, worship, concert, jovial, community Event Option 3: Edinboro’s Start of Spring Semester Keywords: welcoming, work ethic, safety, fight, excitement Moodboards:

Motion Design

3 min read

Motion Poster: Ideation
Motion Poster: Ideation

Oct 8, 2020

Motion Infographic: Ideation

Motion Design — Fall 2020, Project 3 Research I started this project by choosing three topics that interested me and did research on all of them. The three topics I researched were the effects of deforestation, the struggles of online college and how to succeed, and becoming a foster parent.

Motion Design

4 min read

Motion Infographic: Ideation
Motion Infographic: Ideation

Sep 20, 2020

Principles of Design in Motion: Ideation

Motion Design at Edinboro: Fall 2020 Brainstorming Themes Mind Maps

Ideation

3 min read

Principles of Design in Motion: Ideation
Principles of Design in Motion: Ideation

Aug 21, 2020

Kinetic Typography: Ideation

Motion Design Project 1 Audio Selections: Option 1: Finding Nemo (32sec) — This option has a more playful tone and faster pace. Clip from Finding Nemo - Movie Sound Clips "" sound clip (wav, mp3, ogg, flac) from the movie Finding Nemogoo.gl Option 2: Now You See Me (32sec) — This option is more mysterious and has a more suspenseful pace. (This is the one I will be using) YouTube video Edit descriptionwww.youtubetrimmer.com

Kinetic Typography

3 min read

Kinetic Typography: Ideation
Kinetic Typography: Ideation
Katelyn Whitman

Katelyn Whitman

Student at Edinboro University of PA

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