Kinetic Typography: Ideation
Motion Design Project 1
Audio Selections:
Option 1: Finding Nemo (32sec) — This option has a more playful tone and faster pace.
Option 2: Now You See Me (32sec) — This option is more mysterious and has a more suspenseful pace. (This is the one I will be using)
Option 3: 10 Things I Hate About You (40sec) — This option is more emotional and the pace is more varied throughout the clip.
Ideation:
Moodboard:
Audio Transcript — Now You See Me
Come in close. Closer. Because the more you think you see, the easier it will be to fool you. Because what is seeing? You’re looking, but what you’re really doing is filtering, interpreting, searching for meaning. My job? To take that most precious of gifts you give me — your attention — and use it against you.
Style Frames:
Storyboard (with notes):
2 Second Motion Test (4secs)
Progress: First 15 seconds
Progress: Full 30+ Seconds
First full draft.
Project 1: Final Version
Rationale:
In this project, kinetic typography was created to accompany an audio clip from the film Now You See Me. The conceptual intention behind this project was to create a magical yet criminal, smoke-and-mirrors tone. The concept of this project was meant to match the tone of the original film which consists of a group of criminal magicians pulling off impossible illusions. The monologue used, features a very steady voice which is why there is a lack of strong or abrupt variation. Instead the variation is intentionally concentrated on particular parts and comes in the subtle form of color or weight change. In addition, a lot of the transitions involved opacity shifts or masks that were meant to give the smoke-and-mirrors illusion. On top of that, many of the transitions and movements in the words were aligned with the background card shuffling noises. The entirety of this project employed the font Agency FB. Only one font was used because only one character spoke in the audio clip. This specific font was used because its sans-serif, condensed appearance supported the mysterious and elusive tone. It also has a certain blocky, structured appearance that helps support the concept of intentionality within the criminal aspect.
